Less effort. Broader reach. Shorter time to market. With the CTV Experience Builder suite, you get a dynamic new environment with which to develop new and powerful creative expressions.
For content developers, the CTV Experience Builder includes a powerful array of features for developing immersive video experiences, including:
- Seamless workflow, from design to deployment. Saves time and reduces the number of required steps and hands when moving content from design to delivery across screens of virtually any size and resolution. Fits into all existing multimedia workflows.
- Engineered experience without the engineers. Coincident TV has done all the engineering, so that you need only concern yourself with what’s important to your business goals: creating, communicating, or monetizing your interactive video environment. Furthermore, you are able to leverage existing assets to create multimedia experiences unique to your content.
- Publish once, playback many. Consistency of both design and interactive experience allows a single CTV experience to play back across personal computers (Mac and PC), mobile devices, and screens of virtually any size and resolution.
- Create scalable, interactive content. The CTV Editor Pro allows content creators to combine the power of interactive content such as Flash with the simplicity of drag and drop. Quickly assemble and connect assets (local or cloud-based) to create a powerful in-browser interactive video experience. Users are able to enrich HTML pages with dynamic, “Cue Point”-driven content.
Interactive video may already be here, but now with the CTV Experience Builder, finally, building these experiences can be rapid and much less expensive.
With the CTV Editor Pro, media designers and content creators get a comprehensive, integrated solution that includes creation, playback, and measurement tools that dramatically reduce the time and effort to produce interactive video experiences. By using an open and extensible platform that supports Flash and HTML5, content developers can build, distribute, and measure rich, immersive, and interactive video experiences in a matter of days or weeks.
That’s because the professional-level features in our CTV Editor Pro are based on a descriptive, Coincident TV-developed computing language called Cue Point Language (CPL), which enables a hypervideo experience that is far more than just an annotation on a video or an e-commerce solution. The CTV Editor allows you to easily define the exact spot (“cue point”) within the video where an action should take place, linking any graphical, video, or web asset (either local or in the cloud) to any point in the video.
And, because our CTV Player Pro is platform-neutral, consumers can see your content on the widest variety of devices and platforms, including HTML5 and Flash. Finally, through our CTV Analytics Pro measurement tool, you can easily understand how your viewers are engaging with your interactive video content.
