COINCIDENT TV NOMINATED FOR PRIMETIME EMMY® AWARD IN OUTSTANDING CREATIVE ACHIEVEMENT IN INTERACTIVE MEDIA – FICTION CATEGORY

New Technology Start-Up Garners Emmy® Nod For First Major Launch With Glee Hyperpromo and Superfan Experience in Association With Fox Broadcasting Company

LOS ANGELES — July 9, 2010 — Coincident TV (CTV) earned its first Emmy nomination today for Outstanding Creative Achievement in Interactive Media – Fiction, for the GLEE Hyperpromo and Superfan experience, in association with FOX Broadcasting Company.

Upon launching in private beta in April 2010, the Coincident TV-powered Glee Hyperpromo and Superfan Experience were the first major implementations to be released to the public. These initiatives are part of a broader collaboration between FOX and Coincident TV.

"We‘re honored to be nominated for an Emmy for our GLEE Superfan experience", said David Kaiser, Coincident TV founder and chief executive officer. “Start-ups are always looking to stand out in the crowd and we’re extremely proud to be recognized for our first major interactive media project.”

The Glee Superfan experience streams interactive online episodes while allowing viewers to simultaneously navigate the Web, access their favorite GLEE social media sites, purchase GLEE-related merchandise and watch bonus material – all without ever exiting Coincident TV’s interactive video player.

This year marks the third year of the Outstanding Creative Achievement in Interactive Media category. The inclusion of such categories for the Primetime Emmy® Awards marks the increasing significance of interactive media and validates the use of technologies that bring together television and the Web.

Coincident TV’s game-changing technology and Experience Builder Suite make video, not text, the root of a Web experience – turning every frame of every video into a potential linking point to launch real-time social media, weblinks, applications and transactions. The result is a new class of immersive, cross-platform video experiences that drive significant new revenue opportunities for content advertisers, owners and aggregators. For more on Coincident TV, visit http://www.coincident.tv/.

About Coincident TV Coincident TV enables interactive video – the merging of online video, social media, weblinks and commercial transactions in one immersive experience. The company provides a professional software suite that empowers content creators and distributors to easily design, manage and measure interactive video engagements delivered to PCs, iPAD™, tablets and mobile devices. Coincident TV is founded by successful serial entrepreneurs David Kaiser and Bruce Schwartz. The company is based in San Francisco, Calif. and on the Web at www.coincident.tv

Coincident TV PR Contact
Maria Gonima
Tel: (310) 694-3129
E-mail: maria_gonima@bhimpact.com