COINCIDENT TV (CTV) UNVEILS WORLD’S FIRST INTERACTIVE VIDEO EXPERIENCE BUILDER FOR HTML5 AND THE iPad™

CTV Invites Content Creators and Advertisers to Test Beta Software and Develop Robust HTML5 Video Experiences

SAN FRANCISCO — July 3, 2010 — Coincident TV (CTV), creators of the CTV software suite that enables rapid generation of immersive, interactive experiences, today announced additional support for HTML5 video, enabling CTV users to quickly create and edit cross-platform video content targeted for iPad and other HTML5-enabled devices. To access iPad demos, visit http://www.coincident.tv/ipad-demos/

The CTV Experience Builder software offering HTML5 video updates to CTV authoring tools will be available to participants in the company’s private beta program, which is now expanding beyond tier 1 broadcasters. Content creators and advertisers can visit http://www.coincidenttv.com/beta_site/invite to request access.

CTV transforms month-long, multi-person custom coding projects for interactive video using traditional editing tools into short creative sessions, unlocking the true potential of online video. Content owners, advertisers and brands can rapidly build in-browser interactive video ads and applications for Web-enabled devices, including both Flash™ and HTML5 compatible platforms, that extend engagement with brands, peers, content and commerce through contextual advertising, immersive storytelling, live social media elements and enhanced digital marketing.

"Today’s advertisers and content creators require rapid, cost-effective solutions for building cross-platform immersive video experiences", said David Kaiser, CTV founder and chief executive officer. "Coincident TV solves this problem for both Flash and HTML5 on PCs and mobile devices with a new class of solutions that sharply reduce the hours required to build them and deliver more compelling, engaging and profitable experiences."

CTV’s solution captures key features of new ad formats such as iAd™ where the emotional peaks in video are synchronized with ad delivery and where seamless cross-media presentation is accomplished without browser tabs or windows. The software can also enhance online video on virtually any platform, including selfhosted video and content on popular video hosting sites like YouTube, Blip.tv, thePlatform or Brightcove, among others.

To request access to the beta program, please visit:
http://www.coincidenttv.com/beta_site/invite.

About Coincident TV Coincident TV enables interactive video – the merging of online video, social media, weblinks and commercial transactions in one immersive experience. The company provides a professional software suite that empowers content creators and distributors to easily design, manage and measure interactive video engagements delivered to PCs, iPAD™, tablets and mobile devices. Coincident TV is founded by successful serial entrepreneurs David Kaiser and Bruce Schwartz. The company is based in San Francisco, Calif. and on the Web at www.coincident.tv

Coincident TV PR Contact
Maria Gonima
Tel: (310) 694-3129
E-mail: maria_gonima@bhimpact.com