Experience the Video Web.
Picture a video running in a small window in your browser. Now imagine stretching the video so that it engulfs the entire screen. Your video is now the browser. And just like a browser, your video is your portal to the entire web. To content related to the video you’re watching. To merchandise, that you can purchase. And to friends, who you can gossip with.
This is the Video Web. And with Coincident TV’s powerful new suite of tools for building, running, and analyzing rich, interactive video experiences, it’s here today.
Media, Entertainment, and News Companies
So You Think You Can Dance (Fox TV)
Try this SYTYCD Superfan experience to see full-length episodes and access insider content (including dancer bios, Facebook profiles, Twitter commentary, and more) without leaving the CTV video player. Live CTV application.
Glee (Fox TV)
Watch how fans of this popular Fox show are able to watch full-length episodes online while simultaneously navigating the web, accessing their favorite GLEE social media sites, purchasing GLEE-related merchandise, and more — all without ever exiting the GLEE Superfan experience. Live CTV application.
Avatar
Watch how viewers can see the trailer, “making of” clips, and buy movie tickets and merchandise. Without leaving the experience, they can find out what their friends think, on Facebook and through a custom Twitter deck. CTV demo.
The Hills Enhanced
Watch how character-focused versions of the show are pre-programmed for niche demographic ad targeting. E-commerce includes contextualized music sales. And viewers receive texts from the characters in real-time!. CTV demo.
Mad Men
Watch how viewers can own the content by participating in a web experience or downloading a subscription application to their desktop. Includes episode-specific HTML and button bar skinning, and email web service for viral social network sharing. CTV demo.
Glee Promo (Fox TV)
Check out this interactive video experience that powered social networking to new heights in this promotion for Glee. Live CTV application.
ABC News
Watch an ABC News story and go deeper to relevant video and web content as well other interactive channels. CTV demo.
PBS News Hour
Watch how news can be enhanced by including links to relevant websites and other stories. CTV demo.
Video Music Awards (MTV)
Check out the Behind-the-Scenes ancillary content, including photos and footage based on the band. Live CTV application.
Advertising/Interactive Design Agencies
Gossip Girl
Watch how a web service can be invoked by the Coincident TV player to trigger a real-time SMS text message. CTV demo.
5-Dollar Cover
Watch how the viewer can be directed to a desired web page with an automatically generated click-through. CTV demo.
Retail and Consumer Products Companies
Williams-Sonoma
Recipes and tutorial videos are showcased and e-commerce is accessible from watching relevant content, usually found in disparate locations. CTV demo.
DJ Hero (Activision)
Watch how the viewer can pre-order video games and cause viral marketing with the Facebook "Like" button. Live CTV application.
Overview
Hyper Aquarium
Watch how a multi-path story can unfold with the ability to click on the desired content and navigate between encyclopedia content and social media. CTV demo.
