The power of an interactive video environment to drive sales is the new paradigm for online merchandising. And with Coincident TV’s robust tools for creation, distribution, and analytics, you have everything you need to take advantage of these new experiences.
For distributors and corporations, the CTV Experience Builder includes a powerful array of benefits that can lead to increased revenue streams, including:
- Deeper brand engagement. By integrating real-time social media into video — allowing for deeper engagement with characters, brands, and stories, and blurring the line between video, games, and the web — the CTV solution dramatically increases the amount of time spent by a consumer on your site. This “stickiness” prolongs your audience engagement far beyond the initial airing of a video.
- Cutting-edge online monetization opportunities. The CTV platform enables new monetization opportunities, including subscription applications, e-commerce, product integration, and targeted advertising. The Glee Superfan application, for example, allows fans to watch full-length episodes online while simultaneously navigating the web, accessing their favorite GLEE social media sites, purchasing GLEE-related merchandise, and watching bonus material — all without ever exiting the GLEE Superfan experience.
- Robust analytics. The CTV Experience Builder includes a robust metrics system so that both studios and advertisers can analyze a number of different measurements — for example, whether a link presented during a program resulted in a purchase transaction.
These days, online sales is in many ways a mature and robust process. The challenge has always been how to design web experiences that would maximize those sales. But as video consumption on the web continues to increase dramatically, corporations are still hamstrung by not having a unified development environment with which to take advantage of the emotive power of video to drive sales — and not merely online, but through other channels as well, such as on television and in-store.
The CTV Interactive Experience Builder, however, changes everything. By making video the anchor of the experience, the CTV platform enables contextual selling from directly within the video, allowing that emotional experience to strengthen your branding initiatives — leading to an increased value of the brand — and deliver bottom-line results.
