Bringing the Web Inside the Video.

CTV Experience Builder Suite

The CTV Experience Builder Suite is a solution that allows you to create, deliver, and measure platform-neutral, immersive, interactive video experiences across digital devices. The suite consists of three main components, the CTV Editor Pro, the CTV Player Pro and CTV Analytics Pro. These tools provide a next-generation solution for assembling, delivering and analyzing interactive video experiences.

CTV Editor Pro

The CTV professional editing tool is a desktop application that functions as an asset assembler and interactive video creation tool incorporating existing professional graphic and video formats. The editor generates a .ctv file which is a descriptive XML file associating sources of interactivity (web jumps, video links, SMS messaging, etc.) to markers within the video.
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CTV Player Pro

The CTV professional player tool reads the .ctv files and offers a dynamic playback experience for the user that is altered based on the interaction between player and user. The player improves simplifies the navigation and movement between static- (web) and temporal- (video) based media. Players are currently available for browser and desktop playback.
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CTV Analytics Pro

The CTV professional measurement tool is a comprehensive package that provides interactive video statistics for CTV web and desktop experiences. Measurement includes reporting of all session, temporal, geographic, source, exit, and dynamic viewer interaction.
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