Speaking Video: The New Language of Consumers.

The explosion of Internet video over the last few years continues to reshape the landscape for communicators — especially as the proliferation of mobile devices continues as well. But whether for a desktop computer, a tablet, or a smartphone, advertising agencies and marketing professionals are looking for the tools that can help them rapidly and efficiently create messaging that their clients’ audiences want to engage with.

Today, that means speaking the language of interactive video.

Until now, video has always been used in one direction — as a linear broadcast tool. But today’s game is not just about TV ads; it’s about the global online conversation … Facebook, Flickr, Twitter, Foursquare, and more. How do brand partners get into the conversation and garner attention share?

The answer is by changing the game and making video interactive, allowing users to participate and engage with the content.

The CTV technology platform alters the web experience so that video is no longer merely a part of a static web page; now, it’s the anchor of the entire web experience. Every frame of every video becomes a linking point — a way to link to other videos, to websites, to animations, to SMS messages … to whatever conversation you want to have with your clients’ customers. And, because the solution is platform-neutral, to whatever devices those customers may have.

As creative thinkers in the new digital and media age, you now have the tools to reinvent what it means to engage with consumers.

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