An Interactive Video is Worth a Thousand Words.

Whether you are a retail aggregator or consumer products company, you know that clear communications and the ability to close sales are the lifeblood of your company. And you also know that people make purchases when they feel comfortable.

So imagine your customers immersed in your video environment, with the ability to access relevant information and even to share news and reviews of your product with their friends via social networking links — all without ever leaving your video.

The result is a sweeping, emotive, video-anchored experience that provides for robust, contextualized in-video selling.

The technology behind this breakthrough is the CTV Experience Builder Suite, which allows you to build “cue points” at any point in a video, linking to a transaction path, including interactive, call-to-action elements, that can lead to a sale. Add the power of social networking — the force multiplier of friends talking about and recommending products — and you’ve got the most powerful, emotional medium with which to invite and drive your customers to purchase.

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